“Transforming Grassroots Sport with Technology”– Presented by Freddy Culazzo, MyLocalPitch

Freddy Culazzo

“Transforming Grassroots Sport with Technology”– Presented by Freddy Culazzo, MyLocalPitch at The Sports Innovation Conference, took place on March 08, 2016, at Thomas More in Turnhout, Belgium.

In the same way technology has revolutionized the hotel, taxi and many other industries, it is beginning to help improve access to grassroots sports. This presentation will focus on some of the changes we are seeing in the Sports industry, and how technology can enable a transformation in grassroots sport. Continue reading ““Transforming Grassroots Sport with Technology”– Presented by Freddy Culazzo, MyLocalPitch”

Phits helps athletes recover from injury by using custom 3D printed insoles

3D printed insoles

Phits helps athletes recover from their injury by using Custom 3D printed insoles. Runners Service Lab, a Belgian footwear retailer, has shed some light on the customization process behind Phits Insoles, a range of 3D printed footwear products made by associate company RS scan and 3D printing giant Materialise. Twelve athletes used the 3D printed insoles at the Rio Olympics.

Since 1980, Belgian footwear retailer Runners Service Lab has advised athletes, professional and amateur, on selecting the perfect running shoe in order to maximize performance and minimize the risk of injury. Following the widespread adoption of 3D printing, the established retailer now has a new product on offer: Phits Insoles, a range of 3D printed insoles and orthotics designed by RS scan, a sister company of Runners Service Lab, and Materialise, the Belgian 3D printing company. Continue reading “Phits helps athletes recover from injury by using custom 3D printed insoles”

“Sport as Business: Implications of Recent and Future Innovations for Management” – Presented by Wim Naude, Maastricht School of Management

Wim Naudé

“Sport as Business: Implications of Recent and Future Innovations for Management” – Presented by Prof. Dr. Wim Naudé, Maastricht School of Management, at Sports Innovation Conference, Nov 24, 2016, at Escuela Universitaria Real Madrid in Madrid, Spain.

Sport is a large and growing business, and increasingly subject to the impacts of technological innovations, in particularly in robotics, nanotechnology, big data, automation, and the internet of things. These innovations not only open up new possibilities for physical performance, but also for new business models – which may ultimately change the nature of how sport as commodity. This lecture discusses these and draws out some implications for management and policy makers. Continue reading ““Sport as Business: Implications of Recent and Future Innovations for Management” – Presented by Wim Naude, Maastricht School of Management”

“Smart garments: From technology to application” – Presented by Helen Kardan, Holst Centre

Helen Kardan

“Smart garments: From technology to application” – Presented by Helen Kardan, Holst Centre/ TNO, at Sports Innovation Conference, November 24, at Escuela Universitaria Real Madrid in Madrid, Spain.

Today’s world is full of intelligent electronic devices built on conventional printed circuit boards. Making these systems flexible, stretchable or formable opens up the possibility of embedding various functionalities directly into clothing and on our bodies. Continue reading ““Smart garments: From technology to application” – Presented by Helen Kardan, Holst Centre”

“Driven Benevolence: Leadership Lessons from Olympic Serial Winning Coaches” – Presented by Sergio Lara-Bercial, Leeds Beckett University

Sergio Lara-Bercial

“Driven Benevolence:  Leadership Lessons from Olympic Serial Winning Coaches” – Presented by Sergio Lara-Bercial, Leeds Beckett University, at Sports Innovation Conference, November 24, 2016, at Escuela Universitaria Real Madrid in Madrid, Spain.

Coaching athletes and teams to Olympic gold once is a huge achievement. Being successful consistently over 20 or 30 years is the prerogative of a very small and select group of coaches. So, what does it take to win repeatedly at the top level of sport? To find out, we interviewed 17 of these super-coaches (totalling over 150 gold medals between them) and their athletes. As it happens, above all the technical and tactical knowledge of the sport and the access to resources and technology, it turns out that their ruthless yet not heartless leadership style accounted for a lot of their success. We have called it Driven Benevolence. Continue reading ““Driven Benevolence: Leadership Lessons from Olympic Serial Winning Coaches” – Presented by Sergio Lara-Bercial, Leeds Beckett University”

“Social Media Marketing and Capitalization Opportunities in Professional Sports” – Presented by Tobias Haupt, Institute for Football Management

Tobias Haupt

“Social Media Marketing and Capitalization Opportunities in Professional Sports – An Empirical success factor analysis in the German Premier Football League” – Presented by Tobias Haupt, Institute for Football Management, during the Sports Innovation Conference, Nov 24, 2016, at Escuela Universitaria Real Madrid in Madrid, Spain.

Social Media Marketing in sports offers many innovative possibilities, especially in the area of new market development and capitalization opportunities. However, as a young discipline in marketing research it lacks concrete models for implementation and strategy. Continue reading ““Social Media Marketing and Capitalization Opportunities in Professional Sports” – Presented by Tobias Haupt, Institute for Football Management”